Welcome to The Podcast Advantage! Podcasting is an effective tool when integrated properly into your marketing or communication program.

What is a podcast?

A podcast is audio or video that is automatically delivered to your subscribers. This allows them to hand pick the shows they want to listen to and have future episodes appear on their computer or mp3 player without taking any further action. Your audience will listen from their desktop or take it with them in the car, on the plane, or at the gym. Find out if podcasting is right for your business with why.pdf.

What does it mean for my business?

Your message can be delivered to the portable media players of those most interested in your products and services. A podcast allows you to reach targeted audiences, train your staff, visit with your volunteers, educate the public, generate new revenue streams, save time and money, and most importantly build lasting relationships. More applications are listed in applications.pdf.

So, is it just a downloadable advertisement?

No. You will be providing real value your audience will want and need. By doing so you will establish trusting relationships, build a strong reputation, provide a high level of service, and stay on the top of their minds. When it is right for them, they will remember how well you have treated them.

Who can I reach?

Thirty seven percent of the US population over 12 years old owns a portable mp3 player, giving them the capability to listen to your show on the go. The rest of your audience will listen from your web site. Compared to the national averages, podcast listeners are well educated, well employed, critical thinkers, cutting edge consumers, and passionate people. Find out more with who.pdf or download the latest Arbitron Digital Radio Study.

How do I learn more?

When you experience it for yourself you will be astonished with its potential. The shows presented on this web site tackle this topic more completely. Listen directly from the site, take the shows with you on an mp3 player, or burn them to CD. Our class gives you everything you need to know to get started or call to set up a one-on-one consultation.


There is a lot that goes into producing a successful show. We offer training and consulting to help. This short episode is packed full of free advise in the form of eight common mistakes made by business podcasters. We hope this will give you an idea of what to avoid and more importantly, where to go from here.

Posted in Podcast Episodes | No Comments »

Business Applications

April 1, 2008 – 3:36 pm
This time we will dive deeper into some real applications. You may be surprised to learn that it isn't just about reaching new markets. The potential to serve your existing fans or your employees may also save or even bring in new income. Listen to learn more.

Your Audience

April 1, 2008 – 3:35 pm
The first question that comes up in anyone's mind when they start to consider a podcast for their business is who they can reach with it. In this brief overview we'll talk about the overall demographics of the podcast audience and talk about who is listening. The important point we stress is who will be listening to your podcast.

Podcast Introduction and Elements

April 1, 2008 – 3:31 pm
We begin this series by identifying the elements of a podcast and what makes it successful. Right away you will notice it as a downloadable radio show. This is only a small part of the definition and doesn't even begin to address its potential. To find out more, experience it for yourself and give it a listen.
-->