Podcast
This short audio series will give you some initial insight into podcasting, who’s listening, and how it can be applied to your business. Listen now, or on your drive home from work. The episodes are short and packed full of useful information for your marketing plans, internal communication needs, or outreach programs.
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What is a podcast?
A podcast is audio or video that is automatically delivered to your subscribers. This allows them to hand pick the shows they want to listen to and have future episodes appear on their computer or mp3 player without taking any further action. Your audience will listen from their desktop or take it with them in the car, on the plane, or at the gym. Find out if podcasting is right for your business with why.pdf.
What does it mean for my business?
Your message can be delivered to the portable media players of those most interested in your products and services. A podcast allows you to reach targeted audiences, train your staff, visit with your volunteers, educate the public, generate new revenue streams, save time and money, and most importantly build lasting relationships. More applications are listed in applications.pdf.
So, is it just a downloadable advertisement?
No. You will be providing real value your audience will want and need. By doing so you will establish trusting relationships, build a strong reputation, provide a high level of service, and stay on the top of their minds. When it is right for them, they will remember how well you have treated them.
Who can I reach?
Thirty seven percent of the US population over 12 years old owns a portable mp3 player, giving them the capability to listen to your show on the go. The rest of your audience will listen from your web site. Compared to the national averages, podcast listeners are well educated, well employed, critical thinkers, cutting edge consumers, and passionate people. Find out more with who.pdf or download the latest Arbitron Digital Radio Study.
